During my internship with the National Geographic Society's User Experience Team, I focused on improving the web experience for international grant seekers. I conducted interviews, testing, and content analysis, and led a cross-team ideation session that produced a redesigned prototype for the grants page. After testing with users, I presented recommendations to the Digital and Grants teams, contributing to the optimization of their functions and enhancing the user experience.

As part of my NYU Studio 20 capstone project, I initiated an audience research endeavor to enhance support for the global community of product thinkers within the News Product Alliance (NPA). Following 13 interviews and a survey, I presented my findings to the NPA staff, concluded with a public presentation at NYU, and authored an article detailing key insights into the primary challenges within the audience research field.

Communicating Audience Research: Bridging the gap within and beyond your organization

As part of the 2023 NPA Summit, alongside Aldana Vales and Stephanie Ho, I facilitated a workshop delving into best practices for communicating audience research, providing product recommendations grounded in audience insights, and extending the sharing of lessons learned beyond the organization. Here's a recap of the most crucial tips.

Running Impactful Community Surveys

As a result of my experiences as an audience researcher, I've penned a blueprint article for the News Product Alliance. This article outlines seven steps, detailing best practices for conducting an impactful community survey. It also provides readers with templates and links to useful resources.

Washington Post Opinión (in Spanish): "Pending challenges after legal abortion in Argentina"

A few months after the publication of our nationwide investigation, 'Los Derechos no Se Aíslan,' Nicole Martin, Belén Arce Terceros, and I collaborated on a column for the Spanish Opinion section of the Washington Post. In the column, we discussed the primary challenges faced by Argentinian women and LGBTQI+ individuals following the approval of the Safe, Free, and Legal Abortion Bill.

Ijnet: "6 must-know hacks for investigative journalists"

"After organizing the Taller Poderoso workshop with Chicas Poderosas Argentina, Nicole Martin and I authored a column for IjNet. We shared practical tips for investigative journalists to find information online, including search operators and verification techniques. These insights were later presented in workshops across 16 Latin American countries. The story is available in Spanish and French and was featured on journalism.co.uk."