Carla Nudel
About me
I'm an Argentinian product thinker and media professional. After coming to New York City to do Studio 20's Journalism MA Program on Digital Innovation with a Fulbright scholarship, I'm now working at The New Republic Magazine as Product Manager.
I have experience in traditional outlets like Radio Mitre, nonprofits such as National Geographic, Chicas Poderosas, FOPEA, and Chequeado, and even in technology during my Teaching Fellowship at Google News Lab. My aim is to grow as a leader of innovative multimedia products that drive a more diverse, equitable, and inclusive future for journalism.
What I´ve worked on so far
Research
National Geographic
Understanding our audiences is key to adding value to our journalism. This is why my Internship at the National Geographic Society's User Experience Team was such a great learning opportunity. With the aim to help the organization better serve its international audience of grant seekers and improve their overall web experience, I conducted interviews, testing, and content analysis. After drafting potential solutions in a collaborative ideation session, I designed a new prototype for the grants page and presented a set of recommendations to both the Digital and Grants teams.
News Product Alliance (NPA)
In the framework of my NYU Studio 20's capstone project, I came up with an audience research project to help the News Product Alliance (NPA) better help its global community of product thinkers. After conducting 13 interviews and one survey, I shared my findings with the NPA staff, gave a final public presentation at NYU, and wrote an article with my key learnings about the main challenges in the audience research field.
Audience Engagement
Finding innovative ways to engage audiences has been one of my passions since I decided to do my bachelor's thesis on digital media engagement. After submitting it, I took on the challenge to lead a team at Radio Mitre (Argentina’s largest station) in charge of producing multimedia content and developing audience engagement strategies for renowned journalists like Marcelo Longobardi, Jorge Fernández Díaz and Cristina Pérez.
Journalistic Digital Skills Training
Both in traditional media and non-profit organizations, I've always been enthusiastic about finding innovative ways to share knowledge with others. As Google News Lab Teaching Fellow, I facilitated training on a wide range of tools, digital storytelling skills and topics like Trust and Verification or Data Journalism, reaching +61,000 journalists all across Latin America.
Collaborative Project Management
In my experience, leading multidisciplinary projects in a horizontal way is key to driving innovation. I crystallized my passion for doing it when I planned and coordinated Los Derechos No Se Aíslan, an award-winning nationwide multimedia investigation on access to sexual and reproductive rights we carried out with Chicas Poderosas Argentina.
Publications
Washington Post Opinión (in Spanish): "Pending challenges after legal abortion in Argentina"
Some months after the publication of our nationwide investigation Los Derechos no Se Aíslan, with Nicole Martin and Belén Arce Terceros we wrote a column for the Spanish Opinion section of the Washington Post about the main challenges Argentinian women and LGTBQI+ people are facing in Argentina after the approval of the Safe, Free and Legal abortion Bill.
Ijnet: "6 must-know hacks for investigative journalists"
As a result of the Taller Poderoso that we facilitated and organized with the help of Chicas Poderosas Argentina, Nicole Martin and I wrote a column for IjNet that summarized our favorite tips for investigative journalists to easily find information online. This includes hacks like search operators or verification techniques that were later given at subsequent workshops in other 16 Latin American countries. The story is also available in Spanish, French and was also featured at journalism.co.uk